Jan 29, 2012

What the Heck ! do we say on Twitter ?

One of the first questions I'm asked by clients when it comes to creating their social media accounts for them "What the Heck do we say on Twitter".  They spot tweets posted by people and companies that they follow and feel the urge to join in the conversation but are unsure how to go about it, "what if we say the wrong thing," or the dreaded thought of "what if we make fools of ourselves" is said to me many times.

I say "When its time for that long awaited coffee break its time to tweet". Order that Coffee in a big mug,  kick back, log onto Twitter and join the conversations that interest you." as you well know by now I have lots of coffee breaks :).

If you think you've made a fool of yourself in a tweet or a post don't worry the world's not going to cave in, and tomorrow will be another day!



I have found Twitter to be one of the friendliest social mediums on earth, its a great place to build your brand, get known out there, be trusted and build your credibility and attract new clients and meet new friends all around the world.

It's always good to have a strategy in place for your brand before you jump in and become addicted. Twitter has an excellent search feature use it to your advantage and find friends and other like minded tweeters that are tweeting in your arena and follow them for example: if your brand is in Tourism & Hospitality and you like Movies and live theatre to start with search for Tweeters listed under Travel, Hospitality, Hotels, Accommodation, Movies, theatre etc, and follow them. The point of this is you will follow tweeters in your industry, potential clients, as well a others who share your personal passions.

Once you have started following others in your industry you can start watching their Twitter streams, you can pick up on what they are talking about, what's hot in the industry at the moment, whats popular and whats not. At first watch and listen and you will then get the feel of how this medium is being used by millions of people.

Next, how do yo want your brand to be known, jot down a list of categories and decide what you most want to talk about and how you want to talk about it.  Share your information on these categories regularly and followers who are interested in these categories will share your information with their followers.

Getting followers, don't worry about that for now, this is where the famous saying comes in to place "Give and you shall receive" start by re tweeting (RT) good information others are sending out spend your coffee time sharing their information highlight their successes to others, believe me there are so many tweeters out there with good information on so many subjects. Trust me when you start re tweeting your followers count grows.

Be yourself on Twitter, don't spam or bombard tweeters with crap they don't want to read the radars are up and they will block and report you and you will get blacklisted very quickly. If you have a block and can't think of anything to tweet then don't log on till you do. Tweet with interest and show people your great personality.

I have to admit it guys I'm a sucker for Twitter !

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